Job Detail

• Develop promotional materials
• Hire, train, direct and motivate staff
• Manage contracts
• Plan and control budget and expenditures
• Assist in product development and direct and evaluate the marketing strategies of establishments
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
• Establish distribution networks for products and services, initiate market research studies and analyze their findings
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence

Supervision

• 5-10 people
• 11-15 people
• 16-20 people

Experience and Specialization

Computer and Technology Knowledge

• Presentation software
• Project management software
• Spreadsheet
• Word processing software
• MS Windows

Area of Specialization

• Advertising
• Business services
• Communications
• Customs services
• E-commerce
• Market research
• Marketing
• Media relations
• Sales
• Survey research services